Today, we have to be able to communicate a message in a split second. When you scroll through Instagram or Facebook, you operate through your immediate visual reactions to whatever you see.
Today, we have to be able to communicate a message in a split second. When you scroll through Instagram or Facebook, you operate through your immediate visual reactions to whatever you see.
In 2015, we worked with the Dean Lederman, founder and COO of the jewelry design brand James Allen in New York to create a private showroom for their customers. Dean wanted a small but sophisticated space that would improve brand-perception both online, and in the retail world.
Earlier this year, we worked with Danyal Sayed and his brothers, a team of entrepreneurial butchers with a passion for ethical, quality meat. Danyal’s dream was to open a store in Williamsburg that sold organic, halal products sourced locally from his own farm.
Predicting trends, changing markets or spending power is risky, but if brands want to remain relevant, there is no other option on the table.
Stores are closing but they’re still needed. With retail’s shift towards experience and online sales comes retail’s new responsibility to improve customer service, knowledge, and product curation. There are still mysteries facing our industry, but I’d like to share with you what I’ve learned.
Your office space isn’t just a place for your team to get work done, it’s the bedrock of your company culture. When done right, the design should convey your vision for the company without you having to actually explain it.